Pricing
Here is what we charge.
We think making you sit through two calls to find out whether you can afford someone is a waste of your afternoon. Discounts are available for not-for-profit and charitable organisations. Every figure below is the figure you pay — we are not VAT registered, so there is nothing to add on top.
AI
AI-powered websites and apps
| Offer | Shape | Price |
|---|---|---|
| AI-powered website A website with AI features such as an assistant, smart search or automation | Developed in line with your requirements | Discussed as required |
| AI-enabled web app A bespoke application with AI built in | Scoped and priced before we write any code | Discussed as required |
| Private deployment Your tenancy, UK data residency, nobody trains on your data | Scoped individually | Quoted |
Our standard sites are deliberately simple and do not include advanced features such as AI. AI features are developed to your requirements, so bespoke development is priced as required. AI assessments, reviews and governance are provided by our parent company, Fractional CxO.
Websites and apps
Build it once, then choose who runs it
We build it, you run it
from £795
- Full code and design assets, yours
- Domain registered in your name
- Admin credentials handed over in writing
- CMS training, with a recording to keep
- 30 days’ snagging support
- No lock-in, ever
Best if you have marketing or IT capacity in-house.
We build it, we run it
from £795, then £29/month
- Everything opposite, plus:
- UK hosting, SSL and daily backups
- Security patching and uptime monitoring
- A monthly report you can actually read
- Cancel any time on 30 days
- We hand over cleanly if you leave
Best if your team is already busy.
Three levels of build
| Build | What it is | Price |
|---|---|---|
| Starter | Five pages on our framework, styled with your logo and colours. You supply the words and the pictures. Contact form, a mobile and accessibility pass, one round of changes, and we put it live. | £795 |
| Business | Up to twelve pages, designed around your brand rather than dropped into a layout. Enquiry or booking workflow, search and analytics set up properly, two rounds of changes. | £1,650 |
| Bespoke | Custom functionality, integration with systems you already run, or an actual application. Scoped and fixed-priced before we write any code. | Subject to requirements |
What £795 does and does not cover
The Starter price works because the scope is fixed. We would rather show you the edges of it now than discover them together halfway through. Everything on the right is real work we are happy to do — it is just not in the £795.
In the £795
- Five pages, built on our framework and styled with your logo and colours
- Contact form, routed to wherever you want it
- Mobile layout and an accessibility pass
- Google Business and search console set up
- One round of changes after you have seen it
- Training, with a recording to keep
- 30 days’ snagging after go-live
Not in the £795 — and what each costs
- A design drawn from scratch rather than your brand applied to our framework — that is the £1,650 Business build
- Pages beyond the first five — £95 each
- Writing the words for you — £150 a page
- Logo and brand design — from £450
- Moving content across from an existing site — from £250
- An online shop — from £1,200
- Booking or appointments — from £950
- Connecting to a system you already run — quoted
- A second round of changes — £195
Care plans for a site you already have
We will take on a site we did not build, provided it is in a state we can responsibly support. We will tell you honestly if it is not.
Essential
Keep it safe and standing
£29/month
- UK hosting and SSL
- Daily backups
- Core, theme and plugin updates
- Uptime monitoring
- 48-hour response
- No included change time — changes at £95/hour
Business
For a site that earns its keep
£69/month
- Everything in Essential, plus:
- 30 minutes of changes a month
- Staging site for safe testing
- Monthly report
- 24-hour response
Priority
When downtime costs you money
£129/month
- Everything in Business, plus:
- 90 minutes of changes a month
- 8-hour response
- Priority queue
- Quarterly review call
Questions about money
Are these real prices or a starting point for a negotiation?
Real. The monthly figures are what you will pay for that scope. The ranges are ranges because the scope genuinely varies, and we will land on a number before you commit to anything.
Is there VAT on top?
No. We are not VAT registered, so the price you see is the price you pay. For a small business that cannot reclaim VAT, that is a genuine 20% difference against most of the firms you will be comparing us with.
What if we need more than the included time in a month?
We tell you before we do it, not after. Additional work is at the day rate, or we agree a fixed price for the piece.
Do you take commission from suppliers?
Not on advisory work. Ever. If we recommend something we could also sell you, we say so in writing and you are free to buy it elsewhere.
What if we want to leave?
Thirty days notice and we hand over cleanly — code, credentials, domain, documentation. We would rather you left well and came back than felt trapped.
Still cheaper than the wrong decision
Twenty minutes, no charge. We will tell you which of these you need, and which you do not.